F45 Studio Case Study
F45 Studio
Before Sparkplug
Social media: Infrequent posts
Email: No consistent email blasts
Ads: 25 leads per month between 2 studios
Website: No coach photos or bios on playbook website
Other: No studio specific content used on social media or email marketing, only a few google my business reviews, no organized promotional campaign strategy, no clear idea as to what marketing is accomplishing. Out of date information across the internet about their studios.
F45 Studio - Year 1 Results
What We Deliver
Our marketing strategy has proven results, shown by the sustained business growth of these two F45 studios.
Social Media:
- Consistent posting 5x/week, with daily stories and weekly reels tailored to the community.
- Organic reach of 12-20k/month on Instagram and 5-12k/month on Facebook.
- Content collaboration with studio coaches to highlight members and studio life.
- Significant follower growth year-over-year.
Email and SMS Marketing (loyalsnap):
- Weekly studio-specific newsletter with engaging content and strong layout. 40% avg open rate within 48 hours of sending.
- Package includes up to two additional adhoc emails per month and up to 4 SMS campaigns per month.
- Optimized SMS/Email automation in LoyalSnap to maximize trial conversions.
Paid Advertising:
- Effective ad strategy on Meta and google, with $1,500 monthly spend per studio.
- Consistent generation of 40+ trialists per month, per studio.
Studio Success Metrics:
- 65-67 average first-time visits per month, per studio.
- All monthly attendance goals were exceeded.
- Healthy lead-to-trial, trial-to-member, lifetime value, and attrition rates.
- $1,210 average monthly product sales/late fees per studio.
- Google My Business: 5-star rating with 5 new reviews/month, per studio.
- Nextdoor neighborhood favorite
- Top 5 regional performance achieved.
Additional Initiatives:
- Updated website (Playbook) with coach photos, local reviews, and success stories.
- Custom Canva creatives for seasonal promotions (e.g., Black Friday).
- Accurate and up-to-date online information.
- Monthly summary reports for studio owners.
Overall, this integrated marketing approach drives consistent lead generation, high trial conversion rates, strong member engagement, and significant revenue growth for F45 studios.
Partners In Your Member Growth and Retention
Discover how our comprehensive package can elevate your F45 Studio's performance. F45 San Rafael and Novato, both top 5 performers in the region, have already achieved remarkable results with our program.