Marketing changes quickly. What worked last year might not work today. Here’s what’s shaping 2025.
1. AI-Driven Targeting
AI is making ads more efficient and personalized. Companies like Google and Meta are baking AI features into their ad platforms.
2. Short-Form Video Dominance
TikTok, Instagram Reels, and YouTube Shorts continue to dominate consumer attention.
3. Voice Search Growth
“Hey Siri, find a local plumber” means optimizing for voice search matters more than ever.
4. Authentic Storytelling
Consumers want transparency and realness, not polished corporate speak.
Our Take: Sparkplug Marketing helps small businesses stay ahead of the curve so you don’t get left behind.