Black Friday isn’t just for retail—it has rapidly become one of the most profitable moments of the year for fitness studios. This year, multiple F45 Training studios partnered with Sparkplug Marketing to turn the holiday rush into a revenue-making machine. The results? A massive 150% year-over-year lift and $24,500 in net-new revenue generated in just a matter of days for each studio location.
Here’s how it happened—and what other studios can learn from this win.
🚀 Setting the Stage: Why Black Friday Matters for Boutique Fitness
For F45 studios, Black Friday is an opportunity to:
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Re-engage past members
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Launch irresistible intro offers
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Boost long-term membership value
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Create urgency in a saturated market
But success requires more than blasting out a discount. The strategy has to be targeted, automated, and timed perfectly—a Sparkplug Marketing specialty.
🔧 The Strategy That Delivered Record Revenue
1. Audience Segmentation That Actually Works
Instead of sending the same promo to everyone, Sparkplug built custom segments:
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Former members likely to return
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Leads who engaged but never joined
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Freeze/cancel lists
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High-intent prospects from recent challenges
This allowed personalized messaging that felt relevant—not spammy.
2. Multi-Channel Campaign Automation
Sparkplug’s campaign suite deployed:
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Email flows
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High-intent SMS sequences
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Retargeting ads
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Last-chance reminders
Every message was tuned to maximize urgency without overwhelming the audience.
3. Offer Packaging Designed to Convert
Sparkplug helped the studio develop tiered Black Friday offers that appealed to different buyer motivations, from fast-action intro deals to high-value prepaid memberships.
4. Real-Time Optimization
Throughout the weekend, Sparkplug monitored:
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Open rates
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Click-throughs
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Conversion patterns
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Drop-off points
This allowed micro-optimizations that pushed the campaign from good to exceptional.
📈 The Results: A Black Friday to Remember
150% Year-Over-Year Revenue Lift
A dramatic spike—reflecting not just more sales but higher-quality conversions.
$24,500 in Net-New Revenue Generated
This included:
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Prepaid memberships
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Class pack sales
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Intro offers
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Long-term commitments
Not only did the studios earn more during Black Friday—it also built a future pipeline of recurring revenue.
Higher Lead Engagement Across Every Channel
Open rates, click-throughs, and SMS responses increased significantly thanks to targeted messaging and optimized timing.
Improved Sales Team Efficiency
With automation handling the heavy lifting, staff focused on converting high-intent inquiries, not chasing cold leads.
🧠 Key Takeaways for Fitness Studios
1. Precision > Volume
A smaller, well-targeted list will outperform a large, generic audience every time.
2. Multi-Channel Wins
Members don’t all live in the same inbox. The right blend of email, SMS, and ads is essential.
3. Offers Need Structure
Too many studios discount blindly. Sparkplug helped create a ladder of offers that maximized average order value.
4. Automation Unlocks Scale
With streamlined systems, Black Friday becomes an opportunity—not chaos.
🔥 Ready for Your Own Black Friday Breakthrough?
Sparkplug Marketing partners with boutique fitness studios—including F45 locations—looking to grow faster and smarter. If you want results like 150% YoY growth and five-figure revenue spikes, Sparkplug can help you replicate this success.