Despite social media hype, email remains one of the highest ROI channels in digital marketing.
1. Build a Quality List
Collect emails through your website, events, and lead magnets—not by buying lists.
2. Personalize Your Emails
Segment by interests or behavior so emails feel relevant, not spammy.
3. Automate Sequences
Welcome emails, abandoned cart reminders, and re-engagement campaigns keep customers connected.
4. Track Open and Click Rates
Data tells you what’s working so you can refine.
Our Take: Email marketing is alive and thriving. Sparkplug Marketing designs automated email systems that nurture leads and drive repeat sales.